Year 9 entrepreneurs have shown great teamworking, presentation and innovation skills, pitching their ideas for a new drinks brand.
As part the Mehr Licht enrichment enterprise module, pupils were tasked with creating a new socially-conscious juice brand. Together they conducted consumer research, analysed costs, and came up with creative products, packaging and promotional ideas. The three teams presented their compelling brands online to our judges, Head of Economics and Head of Marketing, with impressive confidence. Stand out ideas included an organic kids’ drinks with collectable badges; a Japanese-inspired pomegranate drink with sustainable seaweed packaging; and a bold, colourful lemonade that champions social issues. Congratulations to the winning team, Axelle, Ella, Elea, Freda and Imogen, on their = QUAL lemonade brand that promotes equality, with a share of profits donated to charities supporting mental health and raising awareness of LGBTQ+ rights.
“I learned about the 4Ps of marketing – it was super fun.” – Elea
“It was really interesting to learn about entrepreneurs and what they do.” – Flo